THE FACT OF THE MATTER
The Merriam-Webster dictionary defines the word 'CRUX' as follows:
"a main or central feature"
The most important aspect of CRUX is that we want to strive to improve our oceans. Life on earth hangs on the health of our seas and relies on the depths of its resources. It's no surprise to anyone that our vast oceans are suffering due to profound damages from the human race. It's our responsibility as occupants of Earth to give back in any way possible.
There are many admirable organizations who tirelessly work to clean our oceans, restore our shorelines and strive to be proactive in changing this reality. It's our promise at CRUX to donate a portion of every purchase to those organizations, in order to provide the necessary resources for these selfless individuals that actively fight for a good cause.
We at CRUX thank you very much for your purchase and contribution in helping save the oceans and ensuring our future.